Question: How and why is it necessary to build trust with your online social media connections?

Answer: This should be obvious, but too many marketers skip this vital component when using social media to advertise their wares. While it may take a bit of time to socialize, it is an important step of the process, because people aren’t willing to pay attention to you and your marketing messages if they don’t know who you are. You must make sure that you socialize with your friends fans and followers, especially if you want them to respond to your marketing message. Think about it this way for a minute. Who would you trust more? The opinion of your friend, family, coworker? Or the opinion of salesperson you just met?

See more in the video.